The Bedford Estates, London
Session Outline
During this talk, we will discuss the different marketing methods used at Woburn Safari Park and how these are evaluated.
LEARNING OUTCOMES
- To be able to understand how marketing methods can be used in a commercial business.
- To be able to understand how Woburn Safari Park create online content for their target audience.
Curriculum Links
A levels:
- Marketing mix and strategy
- Market research
- Advertising
- Consumer behaviour
- Public relations
- Digital marketing